Partnership members recognise that changing perceptions of Wigan borough – internally and externally – is an important step towards improving quality of life.
Through the Wigan Life brand, partners aim to present a more positive – while realistic – image of the borough than the one which exists in many minds and to raise aspirations across the community.
Wigan Life will be the lead brand on high-profile partnership projects such as the Wigan Life Centre, and a wide range of other exciting projects which are making a real difference to people and places around the borough.
Wigan is thinking – and acting – differently and Wigan Life aims to capture this new spirit: forward-looking and innovative, challenging and aspirational. And it aims to do so in a way that helps local people and communities understand the benefits and consider themselves a part of it.
